Based InBucharest, Romania FocusFintech · Enterprise · SaaS Experience5+ years, product design Reel / 2020 — 2026 ↓

Senior UX/UI Designer with a bias for clarity.

I'm Liubov Ionesi — an Experience Designer building data-driven interfaces for enterprise and product teams at IBM and previously Endava. I work at the intersection of design systems, research, and analytics — turning complex business logic into interfaces that feel inevitable.

Design Systems IBM Carbon Material 3 Fintech-ready UX Research Figma AEM Clarity

Scroll

Selected Work — 2022 / 2026

Case studies

03 / 03 projects

01 /

IBM Core
Web Platform

IBM · Experience Designer · 2024 — 2026

Carbon Design Enterprise AEM Analytics

→

02 /

JC Logistics
Fleet Ops

Endava · UX/UI Designer · 2022 — 2023

Material 3 Mobile-first Marine Shipping Offline-first

→

03 /

Ledgerly
SMB Fintech

Freelance · Lead Product Designer · 2023 — 2024

Fintech Corporate Cards Multi-currency Design System

→

By the numbers — measurable impact

Results, not decks.

IBM / Endava / Freelance

05⁺

Years designing digital products at enterprise scale

38^%

Avg. increase in task completion on flows I re-designed using Clarity insights

Enterprise modules shipped within the IBM Carbon ecosystem

Languages fluent enough to read research transcripts in

About — profile 01

Design that respects the user's time.

I'm a UX/UI Designer with 5+ years of experience turning complex enterprise logic and data into clear, scalable product experiences.

My work sits between research, design systems, and behavioural analytics. I've designed and optimised data-driven interfaces at IBM, shipped complex product flows at Endava, and built end-to-end digital products as a freelancer for clients across industries.

I believe the best enterprise design looks deceptively simple — because hours of usability testing, iteration, and tough conversations with engineers were spent making it that way.

Currently

Open to Senior UX/UI
roles in fintech

Location

Bucharest, RO
Remote or hybrid

Education

Lean UX & Design
Systems — BilgeAdam

Languages

EN C2 · UA C2
RO A2 · TR A2

Experience — timeline

Where I've designed.

2017 — present

JUL 2024 — APR 2026

Experience DesignerData-driven UX for enterprise platforms · Carbon DS · Adobe AEM

IBM · Bucharest

●

APR 2022 — OCT 2023

UX/UI DesignerEnd-to-end product design · Design system ownership

Endava · Bucharest

●

SEP 2020 — APR 2022

Freelance Web DesignerDiscovery → prototype → UI handoff for multi-industry clients

Independent · Remote

●

2017 — 2018

Web DesignerWebsite layouts, front-end support, branding visuals

Development Group Prestige

●

Contact — 01 / 01

Let's build something that works.

birkizhayat@gmail.com →

Location

Bucharest, Romania
Open to EU & remote

Case studies

Results, not decks.

Design that respects the user's time.

Where I've designed.

Let's build something that works.

Email

Phone

Social

Location